Abstract Sunday sunrise horizon
Sundayable

Take your
Sundays back.

Brand system 2.0 Strategy · Identity · Application August 2026
Sundayable01 · Brand idea
The promise

The product is time.

Sundayable does the marketing work that follows an owner home. The brand makes that exchange visible: our Sunday becomes theirs again.

Every touchpoint should return attention, time, or certainty. If it does none of the three, it is decoration.

Sundayable brand system 2.002
Dawn abstract horizon
06:00 · PromiseDawn
Day abstract horizon
12:00 · WorkDay
Dusk abstract horizon
18:00 · ApprovalDusk
Night abstract horizon
21:00 · FreedomNight
SundayableThe day is the system
From work beginning to work done03
Sundayable02 · Position
One sentence

A marketing team that works on Sunday, so owners do not have to.

Human marketers create the work. AI removes the repetitive parts. The owner stays in control and approves from their phone.

People in front · AI underneath · owner in control04
Sundayable03 · Principles
What guides the work

Four rules. No mood-board fog.

01 / TIME

Sell the time back.

Lead with what disappears from the owner’s week, not the machinery that removes it.

02 / PEOPLE

Keep humans visible.

Strategy, taste, relationships, and judgment belong to people. AI stays in the method.

03 / PROOF

Show the work.

Use an output, number, screen, or artifact. Description follows evidence, never the other way around.

04 / CONTROL

Nothing ships unseen.

Every automated action ends at an approval gate. Control is part of the offer, not fine print.

Time · People · Proof · Control05
Sundayable04 · Personality
The brand in tension

Calm enough to trust.
Sharp enough to remember.

FriendlyFormal
PlayfulSerious
ExpressiveRestrained
HandmadeSystematic
Warm, exact, quietly optimistic06
05 · WordmarkPrimary identity
Sundayable wordmark

The wordmark is the identity. Use the supplied artwork. Do not typeset, redraw, or pair it with an invented symbol.

Gabarito-derived custom artwork07
Sundayable05 · Wordmark
Space and scale

Give the name room to work.

½ H½ HWordmark clear-space diagram
½ H

Keep half the wordmark height clear on all four sides.

112 px

Recommended minimum for navigation and digital UI.

32 mm

Minimum width for print. Increase on textured stock.

1 use

One wordmark per surface is usually enough. Repetition weakens it.

Clear space is measured from the artwork bounds08
Sundayable05 · Wordmark
Colourways

Two versions. That is the system.

Ink wordmark on butter
Butter wordmark on ink
Ink on light · Butter on dark09
Sundayable05 · Wordmark
Do not

Protect recognition by doing less.

Stretched wordmarkStretch
Rotated wordmarkRotate
Outlined wordmarkOutline
Wordmark with drop effectAdd effects
Wordmark over busy imageUse on busy detail
Sundayable
Recolour
Use supplied assets only10
Sundayable06 · Colour
Primary palette

Warm paper. Dark structure. Blue light.

Butter#FFFFEB
Card#FFFFF6
Ink#1B2233
Night#0A0F1E
Body#45422F
Muted#7C7761

DEFAULT FRAME · 70% LIGHT · 20% STRUCTURE · 10% ATMOSPHERE

Line #E2DCC6 · Approval #3E7C4F · Horizon blue #82BCE211
Sundayable06 · Colour
Contrast

Accessibility is part of the palette.

Ink on Butter15.69:1Body, display, controlsAAA
Body on Butter10.01:1Long-form textAAA
Butter on Night18.87:1Finale, dark sectionsAAA
Muted on Butter4.45:118px+ metadata onlyLarge only
Line on Butter1.36:1Decorative boundaries onlyNo text

Never place working text in the sunrise band without a dark scrim. Photography does not guarantee contrast.

WCAG contrast measured 2026-08-1612
Sundayable07 · Typography
The type system

One voice. Three jobs.

Gabarito

Sundays

Display and action. Use 600 or 700. Tight tracking, short lines, sentence case.

Figtree

Ten minutes.

Body and navigation. Use 400 or 500. Comfortable measures and generous leading.

IBM Plex Mono

01 · YOU APPROVE

Evidence, labels, timings, and system state. Never use for paragraphs.

Self-host the supplied WOFF2 files13
Sundayable07 · Typography
Digital scale

Size follows the job.

Hero
64-84 / 1.03
Gabarito 700
Take your Sundays back.
Section
34-54 / 1.06
Gabarito 700
Content that gets you found.
Card
22 / 1.2
Gabarito 700
Organic Growth
Body
17-20 / 1.65
Figtree 400
Your part takes about ten minutes a week.
Label
12 / 1.2
Plex Mono 500
FIRST DRAFTS IN 1–2 DAYS
Display tracking -2% to -2.5% · Body tracking 014
Sundayable07 · Typography
Typesetting

Break the thought, not the phrase.

Preferred

Take your
Sundays back.

The line break lands before the promise. “Sundays back” stays intact.

Avoid

Take your Sundays
back.

The shortest word is stranded, and the thought falls apart at the finish.

Use text-wrap: balance for display · pretty for body15
Sundayable08 · Layout
Grid

Structure first. Asymmetry second.

A quiet grid lets one move feel deliberate.
Use 12 columns, 80px outer margins, and 16-20px gutters at 1600px. Align most elements. Offset one.
12 columns · 80px margins · 16-20px gutters16
Sundayable08 · Shape
Geometry

Soft corners. Firm edges.

Interface12px radius
Media frame22px radius
Action999px pill
Proof card2px border + 4px offset

Rounded forms make the system approachable. Dark borders keep it from becoming soft or precious.

No diffuse UI shadows · use a hard offset when lift is needed17
Sundayable09 · Image direction
The working owner

Show life around the work.

Business owner using a phone in warm daylightPeople in their own space
Owner working at duskNatural working light
Owner at a cafe doorwayA life beyond the screen
Observed · capable · warm · unstaged18
Sundayable09 · Image direction
Direction

Real work, seen quietly.

Use a real context.

Cafe, clinic, studio, desk, shop. The place should identify the owner before a caption does.

Keep the camera outside the performance.

Subjects look at the task more often than the lens. The image feels observed, not announced.

Let practical light lead.

Window light, warm lamps, and evening blue create the time-of-day story.

Reject the AI cliché.

No robots, glowing brains, holograms, server rooms, or abstract circuit people.

Owner working in a real space at night
People first · task second · technology implied19
Sundayable09 · Image direction
Time-of-day grade

The palette moves with the day.

Dawn paletteDawn
PROMISE
Day paletteDay
WORK
Dusk paletteDusk
APPROVAL
Night paletteNight
FREEDOM

Do not force every asset into the full sequence. Choose the light that matches the message.

Warm highlight · neutral skin · blue shadow · visible grain20
Sundayable10 · Graphic system
The horizon

A day reduced to one line.

Blurred abstract horizon
01 / Keep the horizon low02 / Blur before adding grain03 / Let one blue band carry the atmosphere04 / Never place body copy on the brightest edge
Use as atmosphere, transition, or closing field21
Sundayable11 · Interface
Components

The interface speaks in proof.

SundayableClientsPricingContactBook a Free Consultation
FIRST DRAFTS IN 1–2 DAYS~10 MIN A WEEKCAD
Book a Free ConsultationStart with content

Organic Growth

$1,000/mo

Posts, reels, articles, reviews and the search underneath.

Start with content
Rounded action · hard card · evidence in mono22
Sundayable12 · Voice
The copy sequence

Promise. Proof. Constraint. Ask.

01Promise

Name what gets better in the owner’s day.

Take your Sundays back.
02Proof

Give a visible action, artifact, or number.

You approve from your phone.
03Constraint

Say what takes time, costs extra, or needs a sign-off.

First drafts in 1–2 days.
04Ask

Use one plain action. Say exactly what happens next.

Book a Free Consultation.
Plain verbs · visible numbers · sentence case23
Sundayable12 · Voice
Write this, not that

Specific beats impressive.

Benefit
Use

Your part takes about ten minutes a week.

Avoid

Seamless marketing that saves valuable time.

AI
Use

Our people use AI to create quality content.

Avoid

Unlock growth with autonomous AI.

Control
Use

Nothing ships without your OK.

Avoid

Set it and forget it.

Price
Use

$1,000/mo. Ad budget stays in your account.

Avoid

Flexible plans for every budget.

Numbers do the adjective’s job24
Sundayable13 · Human + AI
The approval loop

Automation ends at judgment.

Owner
approval
Human strategyWhat matters and why
AI productionDraft, sort, tag, repeat
Human tasteEdit, choose, refine
System deliveryPublish after sign-off
AI is the method · people are the relationship25
Sundayable14 · Motion
Behaviour

Motion should feel like time passing.

Drift

Backgrounds move slower than content, like light changing across a room.

6-12s · subtle · continuous
Dissolve

Scenes crossfade. Do not cut between day states unless the edit needs a beat.

900-1200ms · ease
Float

Tools and proof points move independently by a few pixels. No bouncing.

4-10px · staggered
Settle

Approval stops the motion. Completion should feel calm, not celebratory.

250-450ms · ease-out
Always support prefers-reduced-motion26
Sundayable15 · Application
Website

The system in one frame.

Abstract website hero background

Take your Sundays back.

Our people use AI to create quality content and marketing automation.

Book a Free Consultation
Promise · human method · one action27
Sundayable15 · Application
Across formats

Same promise. Different crop.

Sundayable

What ships first.

Client growth plan · 2026
Sundayable

We work on Sundays.

Book a Free Consultation
Web · deck · social28
Sundayable16 · Quick reference
Before it leaves the studio

A one-page brand check.

Identity

  • Use the supplied wordmark.
  • Keep ½ H clear space.
  • Ink on light. Butter on dark.
  • No new symbols or lockups.

Type

  • Gabarito for display and action.
  • Figtree for reading.
  • Plex Mono for proof.
  • Sentence case, balanced display lines.

Colour

#FFFFEB#1B2233#0A0F1E#45422F

Image

  • Real owners in real contexts.
  • Practical light and visible time of day.
  • Warm highlights, blue shadow.
  • No AI or office-stock clichés.

Voice

  • Promise, proof, constraint, ask.
  • Numbers instead of adjectives.
  • AI in the method, people in front.
  • Approval in the same breath as automation.

Interface

  • 12px UI, 22px media, pill actions.
  • 2px ink borders.
  • Hard offset shadow only.
  • Reduced-motion path included.
Sundayable brand system 2.029
Sunday night horizon
Sundayable

We work on Sundays.

Brand system 2.0 · Sundayable Inc. · 2026